[Article updated: August 2023]
Nuxe is an international natural cosmetics brand, conceived in France by Aliza Jabès.
A true symbol of beauty with its melting textures and divine fragrances, its product range is developed entirely from plants and natural products.
Each product contains at least 80% ingredients of natural origin. Its products are paraben-free and contain no ingredients of animal origin.
The Nuxe laboratory strives to offer consumers high-performance products at the best value for money.
It’s a brand that combines performance and pleasure, making it one of the best-selling brands in pharmacies and parapharmacies in France and abroad.
The Nuxe story: Who is Aliza Jabès?
Aliza Jabès is the brand’s founder.
With a degree from the Institut des Etudes Politiques de Paris and an MBA from New York University, this Parisian with a passion for plants combined her knowledge of finance with her passion for nature to create the Nuxe brand.
The story began with the purchase of a small cosmetics laboratory in Paris, which would become, thanks to the efforts of this audacious woman, one of the leading cosmetics companies in France and the world.
The first product in the range, and still its best-seller to this day, is the famous Huile Prodigieuse, which was a resounding success in France and around the world from the moment it was launched.
Its 13 subsidiaries and presence in 74 countries are proof of the success of a business built on talent, ambition and courage.
Thanks to its policy of innovation, Nuxe has twice been rewarded by the INPI (Institut National de la Propriété Industrielle (France)).
Aliza Jabès has also received several awards. In 2011, she received the prestigious Entrepreneur of the Year award.
In 2012, theAchiever Award awarded by CEW (Cosmetique Executive Women) and the Trophée Femmes en Or (Havas International) in 2014.
She was also awarded the rank of “Chevalier de la Légion d’Honneur” in 2008, and “Officier de l’Ordre National du Mérite” in 2015.
Success is also a question of values
According to the brand’s founder, designing a product is an art that combines three factors: nature, excellence and emotion. Each formula must be unique.
Nature is endowed with infinite potential, and combining plants and exploiting their potential has always given rise to therapeutic solutions.
Nuxe draws its inspiration from nature’s greatness.
Excellence translates into the delicate selection of plants and flowers to be used, and the selective, well-studied extraction of the most effective natural ingredients.
Excellence is also the art of assembling this raw material and presenting it in the form of effective products that not only please women to the touch, but also have unforgettable fragrances.
Nuxe products are paraben-free, mineral oil-free and contain no substances of animal origin. They are also biodegradable.
Excellence is also reflected in the rigorous tests carried out by the company to test the efficacy of its products, as well as their absence of undesirable side effects.
Emotion, Nuxe’s third value, means offering each woman a unique experience. Each product is designed to be a moment of pleasure, with its velvety texture and bewitching fragrance.
Emotion becomes more tangible in the SPA areas, which offer a magical environment for facials, body treatments and massages.
Combining nature and luxury, each Nuxe product is the expression of a unique signature.
The brand’s commitments
Nuxe is committed to preserving the environment and protecting the planet by adopting green rules such as designing biodegradable packaging, producing less waste and recycling it properly, acting for biodiversity…
It also packages its products in lighter jars made from a single recyclable compound (PolyPropylene).
Leaflets have been eliminated (saving around 30 tonnes of paper) and the ink used for packaging is of vegetable origin.
Extraction processes are carried out within the framework of green chemistry (sustainable chemistry or ecological chemistry), according to guidelines that consist in reducing and eliminating the use of substances that can harm the environment.
Nuxe’s fields of activity
Nuxe specializes in cosmetics.
On their online boutique, you’ll find face, anti-aging, body and bio-beauty care products.
There are anti-spot, moisturizing and anti-fatigue, anti-blemish, moisturizing and soothing, youth-replenishing, anti-aging 1st wrinkle, anti-aging settled wrinkle, regenerating global anti-aging, sun care, multi-functional dry oil, nourishing care, men’s care and, finally, organic face care.
Nuxe also offers customized packs, gift sets and promotions.
Nuxe’s pride and joy: Huile Prodigieuse®.
We can’t talk about this company without mentioning its famous multi-use dry oil, Huile Prodigieuse.
Although this was the brand’s first product, it remains its best-seller and best-selling product to this day, with Nuxe selling an oil every 6 seconds worldwide!
This oil is ideal for hair and skin. It softens the dermis and helps reduce stretch marks.
It is formulated from 7 cold-pressed plant oils with complementary properties.
These are macadamia (nourishing), hazelnut (soothing), borage (anti-wrinkle), sweet almond (softening), camellia (moisturizing), argan (repairing) and finally Tusbaki oil (highly nourishing, anti-aging).
Enriched with vitamin E, it is free from silicone, preservatives and mineral oil.
This dry oil is easily absorbed by the body. Formulated with 98.1% natural ingredients, Huile Prodigieuse has a mythical fragrance with notes of orange blossom, magnolia and vanilla.
Huile Prodigieuse by Nuxe is available in bottle (50ml/$15.20) and spray (100ml/$25.90).
It is recommended to use this oil once a day for the body and face, and once or twice a week as a hair mask.
Nuxe slimming and firming treatments
This slimming range includes :
1. Sérum Minceur Cellulite Incrustée Nuxe Body
This innovative, highly concentrated Sérum Minceur is 93.4% natural ingredients.
It helps reduce encrusted cellulite thanks to its three actions: destocking action, remodeling action and fat evacuation.
Photo-corrective pigments are instantly absorbed, improving skin appearance by releasing stored fats.
It’s ideal for all skin types and guaranteed paraben-free.
Nuxe Sérum Minceur Cellulite Incrustée is available in a 150ml tube at a price of $25.70.
It should be applied morning and evening. The manufacturer recommends using it in combination with Huile Minceur Cellulite Infiltrée for best results.
2. Huile Minceur Cellulite Infiltrée Nuxe Body
This Huile Minceur Nuxe is based on a special formula to combat cellulite, particularly in stubborn areas (stomach and hips).
Made with 98.4% ingredients of natural origin, this oil acts as a powerful anti-cellulite agent.
Paraben-free, it is ideal for all skin types.
Packaged in a 100ml pump bottle, Huile Minceur Cellulite Infiltrée Nuxe costs $24.15.
It should be applied morning and evening to the most stubborn areas. It is best used in conjunction with the Cellulite Serum.
3. Crème fondante raffermissante Nuxe Body
This firming cream targets your thighs, stomach, bust and arms, with a particular focus on stubborn areas.
It improves skin texture and appearance while protecting against premature aging.
Its unique composition helps sculpt and resize your silhouette.
Crème Fondante Raffermissante by Nuxe is made with almond and orange blossom petals.
Thanks to its firming and anti-aging action, this cream acts on slack areas of the body, particularly the stomach, bust, arms and thighs.
It contains 89% natural ingredients such as almond and orange blossom, oatmeal, rye, Jasmine flower, etc.
It is ideal for all skin types and contains no parabens.
Use morning and night. It is available in 200ml jars and costs $35.50.
4. Gommage corps fondant Nuxe Body
With almond and orange blossom petals and 100% plant-based exfoliants, this Nuxe Gommage Corps Fondant eliminates dead cells, softening and refining the skin.
This cream is made from 95.7% natural ingredients.
We recommend using Gommage Corps Fondant Nuxe on damp skin once or twice a week. The 200ml tube costs $16.95.
What the press says
Nuxe has a strong presence in the press.
Numerous magazines praise the brand, including: style, femme actuelle, psychologies, point de vue, voici, top santé, glamour, vital, elle, closer, la parisienne, …
A quick search on the net will reveal the impressive number of press articles published about the brand.
Consumer opinions
Opinions remain mixed. Some expressed overall satisfaction with Nuxe products, while others had reservations about the scent and, above all, the price.
Since we can’t quote reviews for all Nexus products, we’ve chosen to share the reviews we’ve gathered on the net for these two products:
Nuxe Huile Prodigieuse:
“I’m a big fan of Nuxe products. Unfortunately they’re expensive and I can never find them on sale. This oil is so good that I can’t do without it. It’s quickly absorbed, with no sticky effect, especially as I have oily skin. It’s a product I highly recommend.”
“This oil penetrates well and doesn’t stain clothes, it’s excellent for hair and smells great. The bottle is a bit big so not great for holding and the price is a bit expensive.”
“A sweet, light scent and worked miracles on my hair, especially on my ends which were very damaged from a perm.”
“I found this product ineffective, it doesn’t moisturize the skin (after an hour my skin was dry again) and makes the hair greasy (on my fine hair and this even in very small amounts).”
Crème Fondante Raffermissante – Nuxe Body:
“It penetrates well into the body I use them on my stomach with a diet on the side and I feel my stomach less slack. Its price because if you use it on the whole body it’s expensive.”
“The price!! so exaggerated …. the cream doesn’t penetrate and you find it everywhere in the form of little peels …. So no effect!”
“Unpleasant and persistent odor!!! peel form!!! lack of hydration!!!”
“Pleasant, melting texture, quickly absorbed by the skin. Leaves skin soft and comfortable. Not very effective long term – need to reapply during the day.”
“Very good penetration ultra mellow. However, the pleasant scent is a little too strong and too personalized, especially if you use perfume afterwards. Container too large, especially if used alternately with other creams or to take on vacation.”
Nuxe online boutique
The official Nuxe is easy to navigate, with a pleasant interface that makes browsing a breeze.
You’ll find all the information you need (contact, points of sale, terms and conditions, legal notices, etc.). It also contains all the legal information required for e-commerce sites.
Various payment methods are accepted (paypal, credit card, etc.), and the payment procedure on the site complies with security standards.
Delivery is by Colissimo, and charges are clearly displayed on the site. The site also offers a parcel tracking option.
It also offers a loyalty program and promo codes. The customer center can be reached by phone (01 53 53 06 48) or email.
At the time of writing, the page reserved for returns and exchanges is not displayed. In any case, Nuxe respects the statutory 14-day withdrawal period.
We also found an online boutique which offers substantial discounts and reductions on all Nuxe products, as well as other similar brands. (use the search field to find the product of your choice)
Commentaires